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In recent years AI has become a buzzword in recruitment, but there is a serious lack of clarity on how AI can actually support the hiring function.

When it comes to the consumer world we are moving towards a frictionless buyers journey with the help of 1-click buy and easy-fill information input. However, the candidate journey is still lagging behind, with an on average 80% drop-off rate.

Job application processes and job descriptions remain largely traditional and do not speak to what candidates actually want or need, affecting applicant and drop-off rates.

Now is a great opportunity to revise the benefits and perks that are currently offered to employees, creating considered benefits & perks that employees want, and importantly, need in this new age of work and life.